Silver Infusion
Colloidal silver (The Element 47) acts as a natural antimicrobial and anti-inflammatory agent — calming irritated skin while protecting the microbiome.
Our philosophy
The Future of Indian Skincare Is Barrier-Safe.
Indian skin is diverse, sensitised by climate, pollution, and decades of harsh formulations. The Element 47 was built to change that - with the intelligence of green chemistry and the precision of bioactive silver.
Green Chemistry
Every formula is built on the 12 principles of green chemistry — biodegradable, sustainably sourced, non-toxic from first ingredient to last.
Barrier-First
We don't strip and rebuild. We preserve and strengthen — because a healthy barrier is the foundation of all good skin.
Ultra-Safe
No parabens. No petrolatum. No unnecessary waxes. Formulated specifically for the sensitised skin common to Indian climates.
The science
The Science of The Element 47
Rooted in peer-reviewed chemistry. Tested on Indian skin. Formulated without compromise.
Why Silver?
Silver — atomic number 47 — has been documented in medical literature for over a century. Colloidal silver in skincare disrupts harmful bacterial cell walls without disturbing the skin's beneficial microbiome.
Barrier Repair
Our formulations prioritise ceramide-analogues and humectant layering to rebuild the lipid matrix of compromised skin — restoring transepidermal water loss (TEWL) to optimal levels.
Microbiome Balance
Modern skin science understands the skin as an ecosystem. Silver helps maintain microbial diversity while our prebiotic actives feed the beneficial flora that keep skin resilient.
Clinically Non-Irritant
Every product undergoes HRIPT (Human Repeat Insult Patch Test) and dermatologist evaluation before launch — designed to pass even the most sensitive skin panels.
Argentum - The Element 47 - Atomic Weight 107.87
The 47th element on the periodic table has been a cornerstone of antimicrobial medicine since antiquity. In skincare, sub-nanometric silver particles penetrate the upper epidermis to deliver controlled bioactivity — without systemic absorption.
The collection
Formulated to Perform. Designed to Last.
Silver Infused Purity Cleanser
Silver Infused Purity Complex — Advanced Cleansing
- Deep cleansing without stripping
- Microbiome balancing with ferments
- Calms redness & irritation
Original price was: ₹1,699.00.₹1,299.00Current price is: ₹1,299.00.
Under Eye Serum
Silver Infused Soothing — Peptide-Lift Support
- Helps reduce the appearance of dark circles
- Helps de-puff and refresh tired eyes
- Deep hydration for a plump look
Original price was: ₹1,999.00.₹1,599.00Current price is: ₹1,599.00.
Hydra Barrier Moisturiser
Silver Infused Hydration — Barrier Safe Care
- Deep hydration & moisture lock
- Antimicrobial microbiome balance
- Soothes sensitivity and redness
Original price was: ₹2,199.00.₹1,799.00Current price is: ₹1,799.00.
Hydration Lip Balm
Barrier Repair Formula — Wax-Free & Petrolatum-Free
- Deep lip barrier repair
- Brightens pigmented lips naturally
- Non-sticky, butter-smooth texture
Original price was: ₹799.00.₹499.00Current price is: ₹499.00.
Silver-Infused Sunscreen SPF 50+ PA++++
Advanced UV & Pollution Defence — Silver Infused Shield
- UVA + UVB Broad Spectrum Protection
- Brightens & Evens Tone
- Helps soothe redness & sensitivity
Original price was: ₹2,099.00.₹1,699.00Current price is: ₹1,699.00.
Why The Element 47
Eight Reasons. No Exceptions.
Silver Infused
Colloidal Ag in every formula
Barrier First
Never strip. Always support.
Wax-Free
Lip Balm range entirely wax-free
Petrolatum-Free
No mineral oil derivatives
Green Chemistry
12 principles, strictly followed
Derm Tested
HRIPT certified formulations
Sensitive Safe
Built for sensitised Indian skin
Made in India
World-class labs. Indian roots
Testimonials
Results That Speak. Skin That Shows It.
5.028 reviews
5 out of 5 stars
"Finally a serum that doesn't oxidise in my bathroom cabinet. Consistent results, no irritation. This is what premium skincare should be."
5 out of 5 stars
"My skin has never looked this good in the morning. The texture improvement after 6 weeks is dramatic. No dryness, no flaking, just results."
5 out of 5 stars
The wax-free formula was what got me to try it. The results are what made me buy three more. My lips don't look dry anymore — they look genuinely healthy.
5 out of 5 stars
I was sceptical of the no-white-cast claim. I was wrong. This is genuinely the first sunscreen I've worn daily, without skipping. The silver claim sounds gimmicky until you realise your skin just... calms down.
Begin your reset
Reset Your Skin.
The most intelligent decision your skin will ever thank you for.